Master your finances

What's actually in that hundred-plus page document franchisors are required to hand you, and why does it exist?

Lisa Linkowsky, founder of Milestone Franchising, joins host Kurt Baker to demystify the Franchise Disclosure Document and pull back the curtain on how franchising really works, from why over half of all franchise owners operate more than one unit to how she personally walks candidates through the process of finding, and sometimes ruling out, the right fit.

In this episode, you'll learn:

• What the Franchise Disclosure Document (FDD) actually protects you from, and why the FTC put it in place

• Why 53% of franchise owners operate more than one unit, and how to know if multi-unit ownership makes sense for you

• How Lisa uses the Zorakle Assessment to match candidates to concepts based on business acumen, values, and culture, not just budget

• The real breakdown of royalties and brand fund fees, and why they exist

• Why Lisa is willing to walk a candidate away from franchising entirely, and considers that a successful outcome

Tune in here.